by Jen
Do the words ‘if you’re out on the road’ have you bursting into song? Then the release of the official Gilmore Girls trailer has probably given you serious feels, right? From ‘why is Kirk at Friday night dinner?’ to ‘how come Jess is the only one of Rory’s former S.O’s with a speaking part?’, it opens up a f**k tonne of questions that we frankly cannot wait to get the answers to; roll on November 25th. You can however relax in the knowledge that the Gilmore Girls still share the love of junk food, coffee and witty repertoire that made that them legit role models. YAAS Queens! If you haven’t seen the trailer for A Year in the Life Yet, its right here and you are welcome... Until then, let me leave you with the reasons why Rory Gilmore should be your IRL spirit animal 1. Girl knows how to eat; move over avo addicts, when you need a taco, You. Need. A. Taco 2. She knows what's important in life and will see red if you're tyna mess with that 3. She isn't afraid to show her smarts, no eyelash fluttering for this chick (even though she has those incred peepers). Notice the book she is reading and you might make it coffee at Luke's 4. Sorry Snow White, bird song and sunshine rock, but no
All of the feels
by Jen
If you haven't seen the vid for Little Mix's latest anthem 'Shout Out to My Ex', you really need to. Like right now. One for any queen who's had her heart broken, it's got girl power classic written all over it and we're all over those summer road trip vibes - Get. Me. Outta. Here! Not only are we loving the tune, we are a little bit smug because, well hello Perrie wearing our bandage bikini and looking hella good too! No, we're not gonna go there with the 'look at what he's missing' thing, big shout out
Strapped for cash? Get Perrie's Bandage bikini for just $28
by Jen
From Beyoncé and Blue Ivy to David and, well, all of the Beckham boys, having a 'mini me' is everything right now. If you are lucky enough to have an adorable double, dress the part with our brand new kids collection (yes you read right) and the grown up pieces to match. From serious girl power slogans to shirts with the smarts, it's all about matching sass and style with the little one in your life, awww! Get the look Wear with...
Watch here...
by Jen
From Beyoncé and Blue Ivy to David and, well, all of the Beckham boys, having a 'mini me' is everything right now. If you are lucky enough to have an adorable double, dress the part with our brand new kids collection (yes you read right) and the gro
Watch here...
by Jen
Already dreading Monday? We feel you, but there is something to look forward to; seriously! Monday 26th September is our due date, what for? Only the launch of our first ever kids collection; YAS!! Now your ‘mini me’ can grow up with boohoo! Small c
by Jen
Nothing says festival like a bit of glitter and a lot of sass. This summer, style it out in cute AF space buns with statement glitter roots... here's How 2!
Get your glitter on
by Jen
The Apprentice Manhattan With Rory Bourke at Science & Industry This summer we're seeking out city hot spots and local heroes for some inspo on how to spend those sweet last days of summer. This week's place to be can only be found in our hometown of Manchester, (literally) hidden in the heart of the Northern Quarter. Science and Industry is the secret first floor bar tucked away in busy night sp
Nothing apprentice about this
by Jen
Right now I'm all about wardrobe heroes that will take you through the final days of winter and on to the new season in slick style. YES, this week's essential 5 is all about treating yourself with zero guilt; these pieces will work so hard for your
by Jen
Give your winter ‘drobe a sporting chance; athlete or not, make sure your look is gold standard with varsity shapes, go faster stripes and team colours and details. Our girl Sasha rocked this season's take on high performance vs high fashion sports in an effortless mix of street staples and true activewear from the boohoo Fit collection. JOG ON This look is not just for the catwalk; make your jog
On your marks...
by Jen
If you don't know yet, you're about to find out and seriously, this hun is a secret you won't be able to keep. Singer/songwriter and actual mega babe Alice Chater is our new woman crush - all day, every day. Powerhouse vocals, a little bit outrageous and oh. god. those abs, what's not to love? We took Alice to Berlin with us, because who wouldn't want to chill in one of the world's coolest cities with this hawtie?! Exactly. She joined us on the set of our brand new TV ad and took a little time to explore the back streets with us. Check it out... Wanna know more? We hear you, we chatted shoot life, music and er, skulls with our girl in Berlin, here's the 411... What are you looking forward to today? Trying on all the clothes, I LOVE BOOHOO! Tell us more about you? I'm a singer and I am currently recording my first album. I am also a topliner, so I do that for different DJs and I write for other artists and bands. And, I'm an editor so I edit promo videos for other people too. YEAH! Is
So many goals
En route to set with babes Kirra & Rio