Stylin' the Season

with Jourdan Riane

This autumn we teamed up with top model agency Storm to search for a new face of boohoo with Feels. The App, named after internet speak for anything you are totally feeling i.e #fridayfeels allows anyone (with access to a smart phone) to put themselves forward as a model or aspiring music act. 

From 100s of entrants we chose total babe (inside and out), Jourdan Riane and invited her to boohoo HQ to take part in our Christmas photoshoot. Using her unique and sassy style as inspiration we came up with five looks for every festivity from Boxing Day lounging to NYE partying.  A total natural, we loved Jourdan so much we asked her to be a part of our latest TV ad which airs in The New Year so watch this space...

All I do over Christmas is sit around, watch films and eat so this outfit would be perfect
I love these jeans, I wear ripped jeans all the time they are so versatile; all day everyday 
My party essential is a little dress, I'd wear this with ankle boots and you always need a good lippy
I want to kiss Johnny Depp under the mistletoe  


Jourdan is not only gorgeous with an individual look but she also has a great energy. It sounds corny but she literally lights up a room with her bubbly character. She is really enthusiastic and familiar with the brand and a true FAN of boohoo! Jourdan is fun, friendly and approachable and truly embodies our customer base. 

Model Booker, Janey Freeman