The summer '16 story...

Love the latest ad? Snap! We decided 30 seconds just wasn't enough, so follow our style squad as they hit the road and journey through the desert of LA, soundtracked by the hottest new talent Dua Lipa


They say that your vibe attracts your tribe, so we wanna see how you slay…. Tag @boohoo in a shot of you and the girls (or guys) with #WeAreUs to feature in our summer campaign and tell us which squad you belong to... 

Want more deets. Check them here and shop the ad now >>>