Trend Report | The Nineties

Oh hey 90s, we missed you. Of course we've flirted with other decades (clever girls keep their options open) but the message is clear: old school RULES OK!

While there’s always room in the wardrobe for a little grunge, the new Nineties trend is more Calvin Klein fresh than Cobain unkempt. Think Cool Britannia when everything from models and bands to footballers and artists were given superstar status.


1. The original #girlsquad - move over T-Swift 2. Jacquemus 3. Street style

The model look calls for a ban on makeup, colour and fuss. A nude and blush palette is matched only with monochrome and works best for soft tailoring and the purest of staples. A flash of real flesh gives the naked trend a cool sex appeal; think bare shoulders, exposed necks and cute midriffs. Extra points if you go for sharp asymmetric lines as seen on the catwalk at Jacquemus OR get your girl squad in tonal wispy slip dresses, awkward shoes and 15 dens for the ultimate after party look.

1. Drew Barrymore - ultimate 90s icon 2. Gigi Hadid brings 90s into the now 3. Emily Ratajkowski does minimalism to perfection

On the streets the new wave 90s kids are styling it with a sporty overtone. Whether taking inspiration from DKNY and adding kicks to office layers or channelling Sporty Spice; it’s all about track jackets, light ribs and bold colour blocks mixed with starch white.  

1. Sporty street style comes through for summer 2. 90s sneakers - yes please! 3. DKNY SS16 4. Lacoste SS16

Shop The Nineties now and read all about SS16 in our trend guide