JEAN BUSINESS IN SS16


A new year is the perfect excuse for a new pair of jeans right? Whether you’re all over skinnies, do like mama do or borrow your style from the boys – welcome to the ultimate SS16 24/7 denim guide…  


Skinnies are your day to play staple and you wouldn’t go anywhere without your favourite pair...

This season skinny sistas should switch it up and introduce a pair with frayed edges. There’s nothing middle of the road about the mid rise, much more flattering than a low rider and SO easy to wear. Classic blue is bang on for spring but you’ll never fail with deep indigo if that’s your safe zone. 

SHOP SKINNY  


If you dared to flare last season you’ll be STOKED to know the 70s style is sticking around for SS16. Can you kick it, yes you totally can and should! The new move on crops the classic flare to kicking ¾ length – it’s our favourite makeover of the year so far.   

FLARE IT'S AT

You’re all about that off duty model look and you constantly get in trouble for ‘borrowing’ the boyf’s clothes… If this sounds like you then maybe it’s time to invest in a pair of boyfriend jeans that you don’t have to give back. This season we reckon it’s all about the low slung cut offs with just the right amount of damsel in distressing chic.   

FIND A MATCH

That lived in look never went out of style; go for a pair of jeans that’s already been worn in for you. For SS16 things are a little less distressing, it’s more about the busted knee or raw hem than a full on tear up. 

 DISTRESS IS MORE