WeAreUs | Normal Is Boring


Oh hey 2016, we’ve been waiting for you! This year is all about embracing who you are. Whether you’re long-legged, a curvy girl, short sista or just generally slicker that your average… wear what you want, how you want.

Forget new year, new you, it’s about being the best of who you are already. So stand up, be proud, flaunt what you’ve got and remember, Beyoncé wasn’t built in a day.

Meet the faces of our new campaign – from Feels winners Jourdan and Lauren, to babein’ curve ambassador Felicity Hayward and NY’s Lion Babe – and be inspired to tell us more about YOU.

Over the next few weeks we’ll be giving you exclusive sneak peeks behind-the-scenes of our latest shoot, showing you how to own your curves, letting you in on the secrets to make it #Instafamous and more. 

We wanna know what you’re rating too, so get sharing, tweeting and ‘gramming now @boohoo using #WeAreUs

Shop the campaign now >