by Gigi

Who needs a boyfriend when we can have the perfect boyfriend jeans? Every girl needs a pair for those slouchy days and the best part is there's NO need to choose! Get it ripped or not, cropped if you must, light or dark wash - it's all up to you! Here are 5 ways to style your boyfriend jeans... 1. Model off duty, team a slogan tee with a classic blazer 2. Go for the oversized look with a button down shirt and some stilettos 3. Wear them unrolled with sock boot and a sweater 4. Embrace your inne

by Gigi
Yesterday we hosted mommy bloggers @thisthatbeauty and @nytrendymoms at #theboohoostorenyc. The little ones were super adorable and the twinning goals were off the chart! Check out their picks from our kidswear collection below. In NYC? Make sure to head down to 3 West 13th to see our kidswear collection and more, plus receive an exclusive 50% discount until November 20! “The best piece of advice I would give to my children is to be themselves and have their own style” @nytrendymoms “My child definitely has better styl
by Gigi
On Saturday, Heir Jordyn graced us with her presence at #theboohoostorenyc. After signing autographs and posing for pics with her fans, Jordyn shared her fave pieces from her holiday collection with us. In the city? Come and check out Jordyn’s collection and more at 3 West 13th... until November 20 and get an exclusive 50% discount. “my favorite piece for the holidays is definitely the pajama set because you can wear it in bed, to an event, on the go, and it’s just cozy…” JW xo
by Gigi
This event is a definite DON'T miss! Has your style taken second place to your fast paced life of late? Not to worry! The style gurus Marissa Smith (fashion editor at Nylon dontcha-know) and Marta Freedman of @h0tgirlseatingpizza are stopping by our pop up to hook you guys up with a few tips and tricks on how to upgrade your look! So be sure to drop in to #theboohoostoreNYC November 16th - 6:30pm-8:30pm at 3 W 13 St. See you there... xo
by Gigi
Give it up to these blogger babes rocking our rainbow-colored hood parka, they just can't get enough! A definite must have for sure! Take some inspo then share your looks using #myboohoostyle for a chance to be featured. @cocoandbreezy @genvegaa @oliviag0ld @bohochicken @londonzhiloh @amberasaly @brittanysky @dounia.t @gypsyone @lisaaramos Get yours RN... Image source: Instagram